Nancy Baum
Although Nancy was a successful plus size model for quite some time, she wanted to give back and improve the industry. True, many plus size retailers were available to customers, mostly through online ordering or catalogs. Nevertheless, Nancy saw a specific issue that bothered her.
At the time, most plus size clothing wasn’t very stylish. Additionally, designers that specialized in trendy and chic designs for full figured women weren’t receiving as much attention as they deserved. Nancy decided to start her business as a site where designer clothing for sizes 12 and up could be easily found in one place.
Standing out amongst the dozens of plus size online retailers, Nancy’s web site is different because it actually focuses everything on benefiting the customer. While other sites choose to only show clothing on mannequins or on slimmer women, Nancy’s site uses actual full figured women to model the clothing for a more realistic look. Aiming to continually please customers, Nancy’s business offers contests where regular women can compete to be one of the company’s plus size models.
Besides giving plus size customers a store that actually cares about their fashion sense, Nancy’s company has also helped the community at large. Currently 10% of net profits are being donated to Blankets for the Homeless, which specifically focuses on helping women and children.
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May 9th, 2010 at 1:51 pm
[…] Beautiful plus size model turned plus size fashion entrepreneur, Nancy Baum has become one of the most innovative clothing retailers online. As a curvy woman herself, Nancy understands the demands of full figured women trying to find gorgeous apparel. Her web site, Cherished Woman, offers women the style they want as well as modeling opportunities…More about Nancy Baum […]